Gregg Barron

Setnor School of Music

Assistant Teaching Professor, Music Industry

301 Crouse College
Syracuse, NY 13244-1010

Gregg Barron is a seasoned music licensing executive with over 25 years’ experience at some of the world’s most prestigious music companies.

Barron began his career in the synch department of EMI Music Publishing before moving on to Cherry Lane in 2002 to lead their synch and mechanical teams. Shortly after his arrival, the company enjoyed explosive growth with the signing of the Black Eyed Peas, followed shortly thereafter by John Legend, Elvis Presley, The Sex Pistols, Motley Crue and Quincy Jones.

Upon the acquisition of Cherry Lane by BMG RIghts Management in 2010, Barron’s role shifted toward the digital music space. As the vice president of Licensing at BMG, he was responsible for negotiating licenses and managing relationships with the world’s leading digital music companies, including Google/YouTube, Apple, Amazon, Peloton and many others.

Most recently, Barron lead the licensing teams of Touchtunes and PlayNetwork, working with labels, publishers, PRO’s and CMO’s around the globe.


  • B.M., Syracuse University