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CELEBRATING 150 YEARS OF CREATIVE EXCELLENCE 1873 — 2023

Aletta Ren

Two hands touch with the pinky finger in a cemetery. — My Unknown Veronica, 2024

Two individuals sit in a building in a cemetery. — My Unknown Veronica, 2024

People run around outside a mausoleum. — My Unknown Veronica, 2024

A woman leans back on a man in a cemetery. — My Unknown Veronica, 2024

Aletta Ren

Website: alettaren.com
Ins: @alettaren155

Artist Statement

Life and death are universal experiences, and a cemetery is that borderline where the living can walk in peace. Particularly in cemeteries over a hundred years old, they encompass not just individual lives, but also the history and culture of a region.

As a student in both the advertising and the illustration fields, I've chosen cemetery tourism advertising as the topic for my visual thesis because I want to break the dark image traditionally associated with cemetery tourism in travel narratives. With the illustrated tourism storybook for Syracuse Oakwood Cemetery, "My Unknown Veronica," I hope to explore the possibilities of cemetery tourism with a fresh perspective and a more vibrant and brilliant visual language.