The Food Bank of Central New York recently unveiled a new truck featuring brand extension work by 20 communications design juniors in the School of Design.
Throughout the spring 2015 semester the students worked for Food Bank of CNY in the "Design Project Management" class. The class formed into several specific design teams that created and designed promotional and communication strategies in response to the Food Bank of CNY design brief. They established ways to increase involvement with a younger audience, as well as clarify and increase the awareness of the Food Bank in central and northern New York. They also assisted the organization in extending and refining its existing brand.