Current VPA News
Jose Ripol & Samantha Salzano '12

Communications design alumni Samantha Salzano ’12 and Keith Cartwright ’97 are among Adweek’s “50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous.” The list highlights top U.S. agency stars from Adweek’s Creative 100.

Salzano, senior art director at DigitasLBi in New York City, was recognized with copywriter Jose Ripol for their Mother’s Day campaign with an orange rose symbol, which they entered in the Cannes Young Lions competition for the next generation of industry superstars. While their idea did not win, the campaign—including the orange rose logo—was ultimately used by the nonprofit Every Mother Counts.

Keith Cartwright '12

Cartwright is executive creative director at Butler, Shine, Stern & Partners (BSSP) in Sausalito, Calif. In 2012 he founded Union Made Creative, which BSSP acquired this year. He was recognized for his work at both agencies, including Union Made’s “Keep Building” anthem for Lego.

Located in the College of Visual and Performing Arts’ School of Design, the communications design program teaches students to develop their ability to solve real-world problems along with a variety of skills in graphic media. Projects incorporate advertising, marketing, packaging, publication, web and social media and best business practices.