The program has a long-standing legacy of alumni who have highly successful careers as both music performers and music business professionals in the areas of music publishing and licensing, major record label positions in marketing, promotions, financial and accounting, A & R, artist and venue management, arts administration, entertainment law, sound recording technology, sound design, recording studio management, engineering and session musicians. The dual track of the degree provides students with the ability to achieve high level pedagogical and music skills and a broad comprehensive knowledge of the theoretical and practical aspects of the music industry.
The program prepares students to be competent musicians, and to comprehend, understand and analyze the rapidly changing advances in the industry. Students study and discuss the implications of current trends as they become familiar with the realities of general business and the creative and legal practices of the music business. In classes and through guest lectures and mentoring by leading industry professionals, students learn about professional organizations and their role in the industry. During their academic career, industry students have the opportunity to study abroad in London and Strasbourg or spend a semester interning and taking classes in L.A. Students are required to achieve 5 credits of music industry practicum (internships). There are opportunities in the immediate campus area during the academic year and numerous opportunities with high-profile music industry businesses in major metropolitan areas such as New York City.
The B.Mus. music industry program also provides students with unprecedented opportunities to continue their education and broaden their skills and portfolio with graduate degree programs. In partnership with the Whitman School of Management, Setnor now offers the MUI/MBA 5-year dual degree program where B.Mus. music industry students who qualify can stay a 5th year and achieve an MBA. For students who have an interest in arts administration and non-profit music management students can enter into the M.A. Janklow Arts Leadership program. There are also graduate programs in music performance and an M.S. certification in music education.
The music industry program requires an audition for admission. Applicants without traditional music training and a performance background should consider our excellent Bandier Program. This multidisciplinary program focuses on music business, new and traditional media, and management/business practices.