College of Visual and Performing Arts
Advertising Design
Our bachelor of fine arts (B.F.A.) degree program in advertising design prepares you to communicate information about products, services, and ideas. You will gain mastery of the entire advertising process, from research to developing marketing and creative objectives and strategies for the print media and television.
Studio courses will develop your ability to generate ideas, manipulate images, use various design methods, and understand the changing technology of reproduction processes. You will learn computer design, digital camera processes, concept development, and communication and presentation skills. Our students share space with the B.F.A. communications design program in The Warehouse, the University's recently renovated building in downtown Syracuse. These programs have their own staffed Macintosh clusters and a wireless studio environment.
Our graduates work as designers, art directors, and advertising managers.