Brand and style guidelines
The brand and style guidelines are tools that help faculty and staff members communicate about the College of Visual and Performing Arts with a consistent look and message. They are designed to help VPA accomplish its goals of inspiration in both print and online environments.
The brand guidelines include the college's mission, vision, and values statements; brand attributes; brand descriptors; primary and secondary logo and logotype lockup; color palette; typography; and image voice.
The editorial style/usage guide assists those writing about the college. It is a reference of VPA persons, places, and things and how they are capitalized, abbreviated, punctuated, or spelled. It also encourages the correct use of words.
Because this section is constantly evolving, please check for updates prior to implementation. Proper usage is important to ensure quality and consistency.
