Artist Management, Recording Companies, Technology
Assistant Professor, Setnor School of Music
Music and entertainment industries
207 Crouse College
Ph.D., Syracuse University
Ulf Oesterle is an assistant professor of music in the Syracuse University Setnor School of Music. Before arriving at Setnor, Oesterle was a visiting professor in the advertising department at SU and adjunct professor in communications at LeMoyne College. Ulf earned his Ph.D. from the S.I. Newhouse School of Public Communications at SU in 2007 with a dissertation that focused on creative control in the independent sector of the music industry. His continuing research interests focus on the independent record labels and the use of emerging technology within the music business.
Oesterle is both an academician and practitioner. He owns and operates an independent record label, which he founded in 2003 as a doctoral student, and programs and produces a weekly indie rock radio program for KRock in Syracuse. He has produced live events in Central New York and New York City with notable stages, including the Emerging Artist Stage at the Taste of Syracuse and at the New York State Fair. He is also a former stage manager for the Syracuse Jazz Fest, the largest free jazz festival in the northeast. Prior to starting the label, he spent time working in lifestyle music marketing as the CNY representative for The Street Syndicate and worked in radio as a producer for Citadel Communications and briefly as an account executive at Clear Channel Communications.