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In 2016, Syracuse University hired Pentagram, the world’s largest independent design consultancy, to create a new visual identity for the 21st century. When it was discovered that there was a unique connection between the University and Frederic W. Goudy, one of America’s foremost type designers, and that the Special Collections Research Center was in possession of original Goudy type matrices, the decision was made to incorporate these original artifacts into the project. Just Our Type highlights the new Sherman Book typeface, developed from Goudy’s original design by Chester Jenkins of Village Type Foundry, the cornerstone of the University’s new brand identity. Through documentary video, didactic timelines and displays, and examples of original Goudy artifacts from the University’s Special Collections, this exhibition explores the elements typography through the lens of Syracuse’s own signature typeface.

Admission and Hours

Free and open to the public. Gallery hours are Wednesday, Friday, and Saturday, noon–6 p.m., or by appointment.

About the Genet Gallery

Based in the School of Design, the Sue & Leon Genet Gallery hosts exhibitions curated or consisting of work by the school’s students, faculty, and alumni. Exhibitions are presented during the academic year.