In 2016, Syracuse University hired Pentagram, the world’s largest independent design consultancy, to create a new visual identity for the 21st century. When it was discovered that there was a unique connection between the University and Frederic W. Goudy, one of America’s foremost type designers, and that the Special Collections Research Center was in possession of original Goudy type matrices, the decision was made to incorporate these original artifacts into the project. Just Our Type highlights the new Sherman Book typeface, developed from Goudy’s original design by Chester Jenkins of Village Type Foundry, the cornerstone of the University’s new brand identity. Through documentary video, didactic timelines and displays, and examples of original Goudy artifacts from the University’s Special Collections, this exhibition explores the elements typography through the lens of Syracuse’s own signature typeface.
“By-productions” by GYni presents series of processes and their left overs: “Press” by Barbara Walter, “Pinch” by Stephanie James, “Push and Pull” by Jude Lewis, and “Drag” by Joanna Spitzner. The public is invited to participate in scheduled G-Shifts on Oct. 27 and Nov. 3 from 3-5 p.m. A closing reception will be held on Thurs., Nov. 9, from 6-9 p.m. Visit gyni.group/ for more information.
All four artists in GYni are faculty and friends in VPA’s School of Art. James is the director of the School of Art and Doris E. Klein Endowed Professor of Art; Lewis is an associate professor of sculpture; Spitzner is an associate professor of art; and Walter is a professor of jewelry and metalsmithing.