Iris Magidson graduated from VPA with a bachelor of fine arts degree in advertising design. Thirty-six years later she returned to SU as a full-time professor to teach communications design from 2000-2006. In between, she worked for New York City design consulting offices and in-house for Bristol-Myers Squibb's domestic and worldwide businesses from 1969-1995, first as a designer and then as a design director. She has in-depth knowledge of and experience with all aspects of strategic brand development. Concurrently she worked as a visual communications consultant with her own firm since 1970. She now volunteers her time solving communications design problems for nonprofit organizations on Hilton Head Island, South Carolina, where she lives with her husband, Frank D. Sullivan.