Edwin London recently retired as New York managing partner of Gelfand, Rennert and Feldman (GR&F), where he helped expand the firm’s services for an elite clientele in the creative and performing arts. He has represented such high-profile clients as George Benson, James Taylor, and Billy Joel. Prior to working at GR&F he served as president and chair of Photographic Research Organization and was a strategic planning consultant. He graduated from SU with a dual bachelor of science degree in management and journalism from the Martin J. Whitman School of Management and the S.I. Newhouse School of Public Communications. He is also a recipient of the George Arents Award, SU’s highest alumni honor.